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A clear sky. Low 13F. Winds light and variable..
A clear sky. Low 13F. Winds light and variable.
Updated: November 19, 2024 @ 11:44 pm
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28). TreeLine Cannabis plans to open its doors in December of this year.
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
DANIEL PEARSON/Taos News
Steel beams mark the frame of TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
Taos News file photo
A selection of cannabis flower on display at Taos Canyon Cannabis in Taos in July 2022.
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28). TreeLine Cannabis plans to open its doors in December of this year.
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
DANIEL PEARSON/Taos News
Steel beams mark the frame of TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
DANIEL PEARSON/Taos News
TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, as seen under construction in Taos Ski Valley on Monday (Oct. 28).
Taos News file photo
A selection of cannabis flower on display at Taos Canyon Cannabis in Taos in July 2022.
Beneath the steep slopes of Taos Ski Valley, the village’s first cannabis dispensary is currently under construction, with an opening date slated for December. TreeLine Cannabis, Taos Canyon Cannabis’ second dispensary location, will be located in the Amizette subdivision at 110 Emma Road, a few miles from the Village Core zone.
According to Taos Canyon Cannabis CEO Dillon Gross, expanding into Taos Ski Valley has been a longtime goal he shares with co-owner and operations director Shane Brocchini. TreeLine Cannabis is named after its flower brand, which sources from small local farms.
“We always wanted to get into the ski valley,” Gross told the Taos News. “Shane and I are both really avid skiers, climbers and snowboarders, and we spend a ton of time recreating up there, so it was kind of a goal of ours to ultimately try and make something happen in the ski valley.”
Construction of the building is nearly complete, but Gross admitted opening a cannabis dispensary in Taos Ski Valley was tricky for several reasons.
“It’s obviously difficult up there, things are expensive,” Gross said. “There’s very little private land and the ski valley clearly has a goal of keeping cannabis in certain areas. I think they really prefer it to be in Amizette, where we are, instead of in the core of Taos Ski Valley.”
Gross said they had to acquire a cannabis license from both the state’s Cannabis Control Division and the Village of Taos Ski Valley, which were received last fall. A hurdle in choosing a location came from the fact that state cannabis regulations prohibit cannabis dispensaries from occupying property with liquor licensing.
“You can’t have a cannabis license on land that also has liquor licensing,” Gross said. “You actually can’t even have an owner who also owns liquor licensing and almost all of the core ski valley area has a blanket liquor license throughout the ski valley. Pretty much everything up there has a license to sell alcohol, which makes it very difficult.”
On the other hand, Gross said this can benefit smaller businesses by keeping “bigger money” out of the picture, particularly from one of the cannabis industry’s largest competitors, the alcohol industry.
“I think there’s potentially a better case to be made about whether or not owners can own both things in different locations,” Gross said, “but I think it’s also in the interest of not having large corporations take over the cannabis industry. It’s keeping a giant alcohol distributor from coming in and becoming a giant cannabis distributor or controlling retail locations.”
New Mexico’s Cannabis Regulation Act legalized recreational cannabis for adults ages 21 and above in April 2021. But Gross has been involved in the cannabis industry for much longer, first dipping his toes into Colorado’s industry in 2012 after recreational cannabis there was legalized. He’s founded and sold multiple cannabis-related businesses across the country, and also worked at the Native Roots brand, which operates 20 dispensaries in Colorado.
Brocchini, a longtime Taos resident and friend, works together with Gross to manage the day-to-day operations of Taos Canyon Cannabis, which opened as one of the first recreational cannabis stores in Taos in 2022.
While Gross said their downtown Taos location attracts a mixture of clientele, be it lower-income locals or wealthier tourists, Gross expects TreeLine Cannabis to skew more toward the latter.
“The county population is pretty far below the median income,” Gross said, “and then you have like over a third of the Taos population that are folks that make over $100,000 and are above that median income. If you’re a tourist on a ski vacation, there’s probably a high likelihood that you’re a little more well off.”
However, Gross said TreeLine Cannabis will continue to cater to its local clientele and provide cannabis products at a discount.
We make a significant point of always providing a local discount to anybody who’s a New Mexico resident,” Gross said. “We make sure to bring the prices down for people that live here, and that will continue to be the case in the ski valley.”
He also expects tourists traveling from non-legalized cannabis states might necessitate more education.
“Most people don’t need 30 percent THC,” he said. “They just want an enjoyable experience. Sometimes, too much THC can take away from that.”
One aspect of TreeLine Cannabis that Gross is excited about is the drive-thru.
“We were able to put a drive-through in that building, which New Mexico allows,” Gross said. “It’s something that’s written into the rules, but it’s fairly uncommon to actually see that in many dispensary locations. You can pull up to the window and have your cannabis transaction in the way that you would if you’re walking into the store.”
He added, “If somebody is on their way to the ski mountain and wants a quick pre-roll or something on their way up, they can pull in, grab it at the window and not even get out of the car, which is also nice when it’s like 10 degrees outside.”
It also adds a “discretionary aspect” for clients who might worry about running into anyone in the store.
As construction on TreeLine Cannabis nears completion, Gross said TreeLine Cannabis’ final store hours will be dependent on when the store is busiest. For now, the plan is to open every day from 8 a.m. to 8 p.m.
“Our goal up there is to continue focusing on and doing what we do best, which is offering really high-end craft products that just aren’t what you see in every store that you go to,” Gross said.
TreeLine Cannabis is expected to open in December at 110 Emma Road in Taos Ski Valley.
Store hours may be adjusted, but currently will be open Sunday through Monday, 8 a.m. to 8 p.m.
“It’s obviously difficult up there, things are expensive. There’s very little private land and the ski valley clearly has a goal of keeping cannabis in certain areas. I think they really prefer it to be in Amizette, where we are, instead of in the core of Taos Ski Valley.”
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