Hustlers of the world need to unite for this reunion episode with one of California’s most iconic brands that have taken their IP to a global scale in ways that trappers can only dream about.
Packgods and Blackleaf are joined by the mastermind breeder behind Gelato 33, Sunset Sherb, Bacio Gelato, and so many more, Mario Guzman aka Sherbinskis, for a follow-up conversation to see how far he’s come since we last connected on episode 25 back in 2021.
Mario truly pulls back the curtain on the global weed market in this episode, dropping gem after gem after gem after gem of insider knowledge on how to effectively scale your brand to the highest level. We’re talking big-boy mergers, preserving genetic libraries before the viroid hit, moving WEIGHT in and out of Canada, elevating your IP, and connecting with some of the true originators of the culture across Europe.
Along the way, you’ll get to hear Mario talk about his business endeavors and close calls with scammers and snakes with his significant other, some adventures in Milan that turned Mario off to the high fashion and fragrance world forever, as well as his exclusive seed activation with MJ BizCon happening in Las Vegas this year. He might even make some crazy announcements before the end…we’ll give you a hint, it has to do with the oldest seed bank in the world, Sensi Seeds.
Also, if you’ve been curious at all about weed events in places like Berlin, Barcelona, and more, you can’t miss a second of this pod. Mario weighs in heavily on why Spain is still gaining momentum, how Europe still hasn’t figured out how to move rosin properly, and how Canada is currently the global hub for indoor cultivation.
On a mental health note, you’ll also hear a lot of refreshing realizations from Mario on this episode since we last spoke with him in 2021. He details what it was like having “fame” and quickly growing tired of celebrities and Hollywood parties, losing his 200k+ IG account, finding happiness away from social media, and putting his heart and soul into his newest project, Voice of the Plant.
This episode is nothing short of inspiring, and we encourage everyone with a passion for weed to take a moment to hear Mario impart some of his wisdom, experience, and vast knowledge of the plant.
Subscribe to our channel and the FSOTD.com site to keep up with other key players and enjoy conversations with tastemakers from the culture you can’t find anywhere else.