Jeffrey brings years of experience in advertising research and consumer insights working at companies like the New York Times, Twitter, and Google, and is now the CEO of cannabis data analytics company, Pistil Data.
In the episode we talk about:
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The elusive canna-curious consumers profitable, and how the 80/20 principle applies in cannabis consumers (17:30)
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We talk about how brands can successfully compete, and how price:quality ratio still dominate California retail (21:44)
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We also talk about the lack of cannabis data due to it’s illegality, and how to make use of a sea of consumer information (23:26)