Skateboarding to Building Global Brands, Diamond Cannabis, Launching Hot Sauce w/ Kardashians, Designing Diamond Supply
First Smoke family we have a big episode, Roll Up ! Nicky Diamonds the founder of Diamond Supply Co. a Global skateboard apparel and accessories company. Nick started the company in 1998, at the age of 19 with just $500. Today, Diamond Supply Co. is a multimillion-dollar business with a global reach. Diamond Supply Company has been in the streetwear and skateboard communities for over 20+ years. As a young San Francisco skater that had a plan to launch his own revolutionary skate hardware brand. At the heart of his plan was a new type of bolt, and the idea of getting all his buddies to ride for his Diamond skate team. The clothing and apparel took off, and eventually became the worldwide streetwear brand we see today, Diamond Supply Co. Still to this day one of the biggest players in skatewear and streetwear after all these years shows dedication and timelessness. In the almost two decades since they started, Diamond has collaborated with brands like Nike, Puma, Modelo, Asics, Chevrolet, Travis Scott, Retna, Muhammad Ali, Wiz Khalifa, Currency, Dave East, Slayer, P-Rod, Nyjah Huston, Boo Johnson, Mutant Ape, The Hundreds, Crooks & Castles, McDonald’s, Tyler, the Creator and so many more. Big Clouds type of episode ! Light Up it’s Nick Diamond of Diamond Supply Co.
Connect with Nicky Diamonds
Instagram – Diamond Supply Co.
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